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Meishin 迷信 The Superstitions in Japan

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Fukai nihon superstizioni

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In a technological Japan, that always looks to the future, superstitions are well rooted, more than you think and at all social levels. We'll show the most peculiar and strange ones.

Omotenashi おもてなし The art of Japanese Hospitality

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Fukai Nihon Omotenashi4articolo in italiano



Omotenashi お も て な し is a particular "discipline" (but we'll see that it represents more a philosophy of life), imparted to every employee, public or private, of any activity dealing with the customer reception.

Zashiki-warashi 座敷童 The Protector Spirit of the House

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fukai nihon Zashiki warashi

articolo in italiano




The zashiki-warashi 座 敷 童, or zashiki-bokko 座 敷 童子 as it is sometimes called, is a benign spirit of Japanese folklore. He /she is often represented as a child or small child (usually not exceeding ten years), very shy but a good omen for the home and those who live inside it.

Shimenawa 注連縄 the Sacred Rope in Shintoism

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fukai nihon shimenawa

articolo in italiano



The  Shimenawa 注連縄 is the Sacred Rope used in Shinto rites. You can often find it in temples, above the main entrances, or to outline a place or something sacred, such as large trees. Let's find out what it is and let's learn more about this important element of the Shinto religion.

Omiyage お土産 The Gift or Present in Japanese culture

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fukai nihon omiyage6

    articolo in italiano


Omiyage お 土産 is not just the simple souvenir that you take home or to friends after a trip, it is an essential part of Japan culture, because contains different meanings depending on who does it and who we do it with. Let's see how it works and its differences.

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