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The memorable Yuru-kyara the Japanese mascots

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mascote japanese

 articolo in italiano


The original Japanese mascots, or as they are called in the rising sun, Yuru-kyara (contraction of yurui masukotto kyarakutā) ゆ る い マ ス コ ッ ト キ ャ ラ ク タ ー are among the popular culture phenomena that most passionate the Japanese and beyond.

One of the most loved arcades by the Japanese: Ufo catcher

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ufo 1

articolo in italiano




Japanese arcades are full of them, even in the larger ones there are entire floors reserved for them. You can really win everything from small toys, figures (among other models just released), clothes, things to eat, in short, really everything.

The Rise of Book-Off an Institution in Japan

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book off 1articolo in italiano



Japan is known for being a country that has "care" of consumer goods, intrinsic in society with reflections in some spiritual and religious concepts related to everyday objects, which other countries around the world are starting to apply.

Harajuku Style – The Counter-fashion that Expresses individuality

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Style Harajuku 2

articolo in inglese



In Tokyo, the cosmopolitan capital of Japan, there is a place within the "district" of Shibuya where the famous Harajuku railway station is located. The surrounding area is the breeding ground of the classic "counter-fashion" that does not want to conform to the statuary rules of Japan, where a world-renowned style was born.

Umaibō うまい棒 the Japanese Snack among the most popular in the world

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articolo in italiano



I'm sure many of you will know it, it's often the protagonist in films, drama and especially anime. A really cheap snack that you won't want to stop eating.

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